My Role: Lead Digital Designer
Stores: Norsat & Sinclair
Store Size: 5,000+ products per store
Platform: Insite → Shopify
Stores: Norsat & Sinclair
Store Size: 5,000+ products per store
Platform: Insite → Shopify
Project Description
Contributed to the migration of two eCommerce stores, Norsat and Sinclair, from Insite to Shopify, each with 5,000+ products. Working closely with Marketing and Product Management, I was responsible for the digital design, UX, product content, and hands-on Shopify implementation. I also collaborated with a Shopify developer on more complex backend integrations and technical implementations.
Problem
The previous Insite eCommerce platform required extensive coding for updates, lacked flexibility, and was costly to maintain. The shopping experience also needed to better support the different needs of resellers and end customers.
Solution
The migration to Shopify provided a more flexible and scalable platform while allowing us to improve the shopping experience and introduce new functionality.
Shopify Development & UX: Designed and implemented storefront pages, layouts, navigation, and content structures within Shopify, improving the experience for both resellers and end customers.
B2B Portal: Designed and developed the initial B2B portal experience, including five landing pages that provided Norsat partners with access to exclusive content and resources.
Accessories Bundling: Implemented an accessories bundle system using a Shopify app, linking accessories to their corresponding products through unique product IDs.
Real-Time Reseller Stock: Improved the experience for displaying reseller quantities by product SKU and worked with the Shopify developer on the more complex technical implementation using custom objects.
PLM → Shopify Integration: Collaborated with the Shopify developer on the complex integration connecting the company's PLM system with Shopify, supporting the automated flow of product information and content.
Final Deliverable
The project successfully transitioned two large-scale eCommerce stores to Shopify, creating a more flexible platform for ongoing development while improving the customer and reseller experience. The new stores also streamlined product management and introduced functionality that better supported the company's B2B sales process. The project received positive feedback from multiple resellers.
Shopify Features & Improvements
Customizable Product Variants
Users can easily choose from multiple variants such as frequency range, optional add-ons, and other configurations, with real-time updates reflecting their selection. This feature leverages Shopify's native functionality to streamline the process.
It resolves the issue the previous website had of cluttering the store with too many individual product pages, consolidating options into fewer, more manageable product pages. This enhances product visibility, simplifies configuration choices, and ultimately provides a smoother and more intuitive user experience.
Product Page - Before and After
New Collection Layout
Using Shopify's available apps, I enhanced the store's search and filter functionality with AI-powered smart search, delivering fast, intuitive, and personalized results for customers. The apps’ customizable features allow for easy filtering based on product attributes without any coding.
This optimization improves the overall shopping experience, leading to more accurate product discovery, higher conversion rates, and better customer satisfaction.
Collection - Before and After
Product Page - Before and After
Real-Time Reseller Stock
Implemented a dynamic feature, in collaboration with a Shopify developer, that displays and automatically updates reseller inventory based on product SKU availability. This was achieved by assigning custom objects to each SKU, ensuring real-time accuracy and improved stock visibility.
B2B Partner Portal
Developed a partner-exclusive customer portal with five dedicated landing pages, providing Norsat’s partners with streamlined access to exclusive content and resources.
Bundling System Feature
Improved Shopping Experience: Introduced a new accessories bundle system using a bundling app, ensuring each accessory was correctly linked to its main product via unique product IDs, I ensured accurate pairing of accessories with their corresponding products, creating a seamless and intuitive purchasing process.
